The Ask: Develop two unique creative directions for Brinks Home Security’s Fourth of July promotional campaign, advertising a 30% off offer on a new system on their website home page.
The Answer: Focus on Brinks Home Security’s customization options. With various devices and solutions, everyone can have their perfect security setup — their exact taste. Hone in on this exclusive deal, noting the mental freedom that users can feel knowing that they are being protected while they celebrate the freedom of their country. Whatever the holiday, whatever the time, Brinks is here to protect.
I played a role in brainstorming these concepts, writing about what they offer, titling the sales, writing creative taglines, and helping write storyboards for the animations.
Concept 1: Your Home, Your Security, Your Way
Some like their hot dogs plain. Others prefer the works. Same goes for home security. Some prefer the basics, others want high-protection at their fingertips. Whatever your style, Brinks Home lets you customize a security setup that fits you. The basics? The works? We won’t make you choose. This Fourth of July, everyone gets 30% off new home security systems. So go ahead. Celebrate the freedom to protect your home your way.
Concept 2: More Bang For Your Buck
This Fourth of July, we’re giving you more to celebrate. More freedom from the stress of homeownership. More bang for your home security buck. Save 30% and rest easy knowing that while you’re watching the fireworks, we’re watching your home. Because the professionals at Brinks Home are reasy 24/7 to respond to all of the other things that might go bang in the night. So leave you worries at the door and enjoy a hassle-free holiday. We’ve got it on lock.