Y Not Beauty

Y Not Beauty is a beauty bar located in Hurst, TX. Their original location had burned down, so they took their relocation as an opportunity to rebrand and refresh.

I served as a copywriter on a small team to help Y Not Beauty rise from the ashes. This pro-bono project was centered around our creative strategy of showing our audience that quality beauty services are a lifestyle rather than a luxury. Down below is our creative deck with a brand manifesto and taglines written by yours truly, along with the rest of our creative assets for an effective rebrand!