Pause - What is SWOOP?

SWOOP is a student-led ad agency at the University of North Texas that focuses on the YMAC (Young, Multicultural, Always Connected) demographic. We were split into two teams to compete against each other and create ad campaigns for our client, UNT Dining Services. I spent Fall 2024 there as the copywriter for my team and created — drumroll please — copy (I know, please contain your shock) in the forms of taglines and body paragraphs for our final advertisements.

I also made survey fliers as a lil’ side hustle to help our team gather more insights for our campaign. Some may argue I had a little too much fun with that part. I’d argue I was just appealing to different Gen Z interests and completely utilizing my Canva Pro subscription (because I’m a woman of the people).